OBJECTIVES

The brand had its genesis in the breaking with prejudices and fashion’s strict rules, and that is how it wishes to stand out in the following aspects:

– An alternative to the obsessive bipolarisation between man and woman’s fashion, creating garments that are free to be used by both sexes, without the mandatory gender label;
– The choice of high-quality materials and the avant-garde design are meticulously thought-out in order to create exclusive products;
– Emphasis on the freedom to use and combine materials with the aim of maximising comfort; as well as the use of varied colour palettes and decorative elements;
– Durability and versatility;
– Products with an excellent price-quality ratio;
– Looking for alternative solutions to the level of materials that are environmentally friendly and rationalizing resources;
– Limited number of models per collection because it has an exclusivist character: not meant to be a conventional mass-oriented brand.